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This is a branding project for an emergent pottery studio in the city of Barcelona.
Its a creative project with a strong ethic. They make 100% handcrafted products, therefore, unique pieces that combine utility and beauty.
The brand name “Dispar” is a Spanish word that means two things, different or uneven. The goal of this project was to represent this energy and give it a sober look.
Inspired by the shapes of their work I created a custom type that shows this “dispar” energy but still a refined look.
All their products have a flat base, so they are stable and practical for their use. For this reason, I have combined curved and organic shapes with straight lines and right angles to convey both concepts.
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